Gordon's Gin: Legacy brand turned challenger – Doubling the size of a legacy brand by thinking like a challenger

Gordon's, a gin brand, promoted its gin among a younger audience in the UK by rebranding its bottles and releasing an inviting set of creatives encouraging them to have a break with Gordon's.

Campaign details

Brand: Gordon's GinAdvertiser: DiageoEntrants: Diageo and Anomaly LondonPrincipal author(s): Vicki Holgate, Mark Jarman and Emiliana Vidali, Diageo, and Stuart Smith, AnomalyContributing author(s): Ronan Beirne, Sri Shan, Anita Robinson...