GoPro: Think Quik – A Social Influencer Success Story

GoPro, a camera technology company, launched an influencer campaign to promote its new app in the USA.

Situational Analysis

Objectives

When GoPro looked to make a splash in new industries with an exciting new digital application, the revolutionary company turned to Hotwire for ideation on strategy and flawless execution.

The exciting, new application was named, "Quik," which offered content editing and cloud storage capabilities for any user. It was built to be a completely separate application from the main GoPro application typically associated with its primary product line of all-action cameras. For brief context, the new application was designed to be accessible to anyone who has a smartphone and does not require a GoPro product to utilize...

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