Google's FMCG tips and building loyalty in e-commerce – stories from day one of Ad:Tech Chicago

In this article, WARC Online's U.S. Editor Geoffrey Precourt details some of the main points from the first day of the Ad:Tech Chicago 2008 Conference.

Google's FMCG tips and building loyalty in e-commerce - stories from day one of Ad:Tech Chicago

Geoffrey Precourt WARC Online

In the opening presentation, Drew Ianni - the Ad:Tech advisory board chairman - argued that the current digital advertising industry...

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