Google Translate: The AI host of Asian Games 2018

Mobile app Google Translate took over the big screens at the Asian Games to raise awareness among smartphone users about the product's superiority, drive consideration and increase daily active users in Indonesia.

Campaign details

Brand: GoogleLead agency: ToasterCountry: Indonesia

Strategy

Objective

Google Translate is an easy-to-use mobile app with instant camera translation that supports over 60 more languages, allowing you to translate from 88 languages into over 100 tongues with the aid of a smartphone camera.

However within Indonesia, we needed to drive up daily usage of the Google Translate product.

The Asian Games are the largest multi sport event in the region. In 2018, the opportunity for Google Translate at the Asian Games lay in supporting the universal message that sports brings people together regardless of...

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