Google Trademark: Policy Changes
1. SUMMARY – WHAT IS GOOGLE TRADEMARK POLICY?
Google's Trademark Policy refers to the search engine's policy by country for the use of trademarked terms in their Ad-words auction. The policy refers to the ability of advertisers to use other business's trademarks in two areas of Paid Search:
Keyword Sponsorship – Bidding to appear in paid search results when a trademark is used in a user search query
Ad-Copy– Using a trademark within the ad-copy creative which displays when a user search query result is returned. This acts as the advertising copy....