Google Study: Rich-Media-with-Video Formats Drive Online Efficacy

Geoffrey Precourt

Geoffrey Precourt reports on a research presentation from Google and Dynamic Logic unveiled at the Advertising Research Foundation's Audience Measurement 4.0 conference that explores the effectiveness of different types of online advertising (rich media vs.

Google Study: Rich-Media-with-Video Formats Drive Online Efficacy

Geoffrey PrecourtWARC

As digital technology has evolved so quickly and completely, marketers who seek to move the Internet in the direction of branding must contend with a variety of options....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today