Google Street View
GOOGLE STREET VIEW
14th January 2010, the US patent office awarded Google a patent on technology inserting ads into its Street View mapping. For the uninitiated, Street View is a Google maps tool providing users with near 3D views of many towns and cities worldwide. This new technology will enable Google to use physical billboard space and shop front/windows shown in Street View as ad space for online advertisers.
MSN are already experimenting with advertising within their Virtual Earth offering, although it does not utilise existing building or billboard space. Instead ads are...