Google Search App (GSA): Measuring the unmeasurable

Vineet Krishnan, Lakshmy Priya

Google India, a technology company, launched a campaign in India to measure the impact of TV in campaigns and increase usage intent of the shopping feature on Google Search.

Campaign details

Brand: Google Search App (GSA)Brand owner: Google IndiaLead agency: Essence India, Beatgrid MediaContributing agency: Toaster (creative agency)Country: IndiaIndustries: Websites, online services & appsMedia channels:Online video, Television...

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