Google: Project relate

Project Relate created an app to improve communication and inclusion of people with non-standard speech in India; the aim was to pilot the tool and prove its usefulness.

Campaign details

Brand: GoogleAgency: Toaster SingaporeRegion: APAC



There are approximately 250 million individuals worldwide who have non-standard speech, which poses challenges for effective communication and understanding. However, the current situation is concerning, particularly in India, where the population exceeds a billion, but the number of registered speech-language pathologists, audiologists, and scientists is only around 4,000.

This situation presents a significant opportunity for advancements in speech technology. Unfortunately, conventional speech recognition models struggle to accommodate the unique speech patterns of individuals with non-standard speech. The wide variation in speech characteristics among individuals makes it...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands