Campaign details
Brand: GoogleBrand owner: AlphabetEntrant company: GroupM ShanghaiIdea creation: GroupM China, Shanghai / Google China, ShanghaiMarket: China, TaiwanSector: Information TechnologyMedia channels: Livestreaming, Websites & micrositesBudget: Up to 500k
Campaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....