Case details
Brand: Google
Brand owner: Google
Main agency: GroupM (Shanghai) Advertising Co., Ltd.
Put on the market: Mainland China, Taiwan
Delivery time: March 20-June 30, 2020
Industry: Internet Information
Media channel: APP
Budget: 22.4 million
Case summary
China is one of Google's most important B2B markets. For many years, Google has been relying on its commercial products to fully support Chinese companies going overseas to implement the "going out" strategy and help Chinese companies face the world. When the new crown epidemic broke out, Chinese factories were shut down on...