Google launched the "Google X Zhihu Present: New Ideas for Breaking the Game" to overcome difficulties with Chinese companies going overseas

Google regards China as one of the most important B2B markets, so it hopes to become an important partner of overseas companies in the Chinese market to increase the usage rate of Google advertising products, customer love and brand awareness.

Case details

Brand: Google

Brand owner: Google

Main agency: GroupM (Shanghai) Advertising Co., Ltd.

Put on the market: Mainland China, Taiwan

Delivery time: March 20-June 30, 2020

Industry: Internet Information

Media channel: APP

Budget: 22.4 million

Case summary

China...