Google Instant

Following the launch of Google Instant, this article from Mindshare looks at how it works and its potential impact on the advertising industry.

Google Instant

Martin Vinter


After running "instant" in beta for almost 6 months, Google officially launched their latest marvel in 7 major markets including UK, US, France, Spain and Germany on the 8th September.

Google's quest to help consumers find things faster and serve them relevant information has stepped up a gear with the introduction of "Google Instant". In their own words they have managed to shave off an average of 2.5 seconds per search. By changing the search results page per key stroke a user types, Google are now serving their users...

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