Google India: #SearchForChange – Boline Se Sab Hoga

Google increased female users in India by encouraging women to ask questions and by improving its voice recognition software in Hindi.

Campaign details

Brand: Google IndiaAgency: Lowe LintasRegion: APAC

Campaign video

Strategy

Objective

There is so much happening in the "new India" that the India remains unaware of:

Laws are changing, new opportunities are springing up, support & knowledge that was previously unavailable or accessible to only a privileged few is now within the grasp of a lot many. Except the 'lot many' are often found unaware of what is available to them resulting in further marginalisation.

This is because the Internet continues to be biassed towards people who are proficient in English, which is just...

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