Google: Google Play Points

Google Play Points, a rewards platform, improved market share and reduced conversion costs in Taiwan in a short campaign period.

Campaign details

Brand: GoogleBrand owner: AlphabetEntrant company: PHD Taiwan, TaipeiMarket: TaiwanSector: Information TechnologyMedia channels: Online video, Programmatic display, Social media, Word of mouth, influencersBudget: 1 - 3 million

Executive summary...

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