Google Goggles New Release

Sarah Miller

Following the release of Google's new version of their Goggles application, this brief article considers the use and marketing implications of this augmented reality and visual search tool.

Google Goggles New Release

Sarah Miller

Background

Google has released a faster and smarter version of their Goggles application this week. Goggles version 1.3 is now available for download on Android as well as iPhones. As documented in our recent Augmented Reality and Third Lifewhite papers, Goggles blurs the lines between the online and offline worlds by enabling consumers to use their phone to photograph objects and via identity recognition get information on the scanned image. In short, with a simple photograph and no text entry you get instant data on everything from products to landmarks. Results can...

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