Google: Go India game

Google, the technology brand, engaged consumers with an in-app 'Diwali game' in India.

Campaign details

Brand: Google IndiaLead Agency: Lowe LintasRegion: APAC

Strategy

Objective

As India rapidly adopts electronic payments, the challenge to build a strong brand affinity with consumers is compounded by the following reasons

The inherent transactional nature of the interaction with consumers while there is a spectrum of emotions attached with money, the specific acts of paying or receiving money remain extremely functional

A slew of big brands with deep pockets or/and heritage was in the fray There is more than a score of established brands that facilitate online payments.

Virtually impossible to create significant...

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