Google Discover: India's first programmatic multi-sensory digital OOH

Karun Kambiri, Vineet Krishnan

Google Discover, an information feed, launched a digital out-of-home (DOOH) campaign in railway stations in India to reach its next billion users.

Campaign details

Brand: Google DiscoverBrand owner: Google IndiaLead agency: Essence India, Lemma TechnologiesCountry: IndiaIndustries: Websites, online services & appsMedia channels:Mobile & apps, Outdoor, out-of-home, Programmatic display, Word of...

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