Google Discover: India's first programmatic multi-sensory digital OOH

Karun Kambiri, Vineet Krishnan

Google Discover, an information feed, launched a digital out-of-home (DOOH) campaign in railway stations in India to reach its next billion users.

Campaign details

Brand: Google DiscoverBrand owner: Google IndiaLead agency: Essence India, Lemma TechnologiesCountry: IndiaIndustries: Websites, online services & appsMedia channels: Mobile & apps, Outdoor, out-of-home, Programmatic display, Word of mouth, influencersBudget: Up to 500k

Executive summary

The Mission:Google Discover is an infinite feed which shows information in the form of text, images & videos, specifically tailored to the interests of every individual, enabling the Next Billion Users (NBUs) in India to do more on the internet, and keep them engaged with content during their downtime....

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