Case details
Brand: Google
Brand owner: Google
Main Agency: GroupM China
Put on the market: Mainland China, Taiwan
Delivery time: 2020.4.24-2020.9.30
Industry: Internet Information
Media channels: search engines, knowledge platforms, recruitment platforms
Budget: 2.9 million
Case summary
On January 23, 2020, Wuhan, China was officially closed. Soon, various parts of China entered a state of emergency, millions of people were unemployed overnight, and countless companies, especially traditional non-digital companies, closed down one after another. As one of the important industry partners in Greater China, Google hopes to help unemployed and recent...