Google: Digital Marketing Talent Training Program

Google, one of the important industry partners of companies in the Greater China region, hopes to help unemployed and recent graduates to upgrade their digital skills during the epidemic period to help them quickly find jobs, and provide the talents needed by difficult companies, and at the same time, consolidate the brand's presence. An active and positive role in Greater China.

Case details

Brand: Google

Brand owner: Google

Main Agency: GroupM China

Put on the market: Mainland China, Taiwan

Delivery time: 2020.4.24-2020.9.30

Industry: Internet Information

Media channels: search engines, knowledge platforms, recruitment platforms

Budget: 2.9 million

Case summary

On January 23, 2020, Wuhan, China was officially closed. Soon, various parts of China entered a state of emergency, millions of people were unemployed overnight, and countless companies, especially traditional non-digital companies, closed down one after another. As one of the important industry partners in Greater China, Google hopes to help unemployed and recent...

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