Google: Decoding Decisions – making sense of the ‘messy middle’

Google, a technology company, applied behavioural science insights to marketing practice and developed a new model of decision making that accurately reflects the complexities of online shopping behaviour.


A collaboration between Google and The Behavioural Architects to decode consumer decision making today. We applied behavioural science insights to marketing practice in an overarching, scaled and systematic way. Through a combination of observational

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