Google: Bolne se sab hoga

Google, the technology company, needed to showcase voice input in Hindi as a tool that makes accessing information easy and efficient for users in India.

Campaign details

Brand: Google IndiaLead Agency: Lowe LintasRegion: APAC

Strategy

Objective

There is an overwhelming sense of digital colonisation of the internet due to its bias towards English as a language and typing as an input. For Hindi-speaking users,...

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