Google: Black-Owned Friday

Google, a technology company, launched a campaign in the US to reframe the busiest shopping day of the year as a moment to support Black-owned businesses.

Campaign video: Google – Black-Owned Friday

Selected creative: Google – Black-Owned Friday


Creative agency: BBH New YorkAccount Management: Jay McGill / Maleika Cole / Miranda Hardy / Sonali ShuklaConcept: Joao Unzer / Mikio BradleyCreative: Aedan Clark / Chris Davis / Danny Yirgou / Estefanio Holtz / Kasia Canning / Rafael Rizuto / Ty JohnsonPresident: Amani DuncanProduction: Kyra Beckmann / Meetra JavedStrategy:Beth Beckman / Timanni Walker...

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