Google: Black-owned Friday Every Day

Google enlisted the help of high-profile musicians in the US to create original songs and music videos about supporting Black-owned business to drive long-term results, redirect a portion of the massive spending potential during Black Friday towards these businesses, and encourage consumers to search for Black-owned businesses for their own shopping.

Campaign video: Google – Black-owned Friday Every Day

Read the full campaign case study

Selected creative: Google – Black-owned Friday Every Day

Credits

Creative Agency: BBH New York Account Management: Karley Edwards / Madeline Birkhold / Melissa Cahoon Creative: Amani Duncan / Chloe Kang / Estefanio Holtz / Hernan Ibanez / Jack Hwang / Jesse Custodio / Kasia Canning / Maria Paula Leiva Luna / Rafael Rizuto / Sapna Ahluwalia / Yohan Daver Production:Chris Totzke / Daniella Vargas / Jonathan Toto / Miral Patel / Miranda Baylor / Sam Petersson / Shelley Giera...

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