Google enlisted the help of high-profile musicians in the US to create original songs and music videos about supporting Black-owned business to drive long-term results, redirect a portion of the massive spending potential during Black Friday towards these businesses, and encourage consumers to search for Black-owned businesses for their own shopping.
Campaign details
Title: Black-owned Friday 2023Brand: GoogleProduct: Black-owned FridayIdea: GOOGLECountry: USA
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|
3 years + | USA | Non-specific | Other | Middle | ~$13M across 3 years... |