Google: Black-Owned Friday 2023

Google enlisted the help of high-profile musicians in the US to create original songs and music videos about supporting Black-owned business to drive long-term results, redirect a portion of the massive spending potential during Black Friday towards these businesses, and encourage consumers to search for Black-owned businesses for their own shopping.

Campaign details

Title: Black-owned Friday 2023Brand: GoogleProduct: Black-owned FridayIdea: GOOGLECountry: USA

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 years +USANon-specificOtherMiddle~$13M across 3 years...
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