Google and Groupon: Social buying gains momentum

In the wake of the speculation that Google is to buy Groupon, the website that specializes in "social buying" and online coupons, this brief article analyzes why Google would choose to pay $6 billion for the company.

Google and Groupon: Social-buying gains momentum

BACKGROUND

The Internet has been buzzing this week over speculation that Google is about to buy Groupon, which is a Chicago-based Web site that specializes in "social-buying" and online coupons. The potential Groupon deal has been estimated at $6 billion, which would make it Google's largest acquisition to-date behind Doubleclick (2007, $3.1b) and YouTube (2006, $1.65b).

DETAILS

Groupon's success is often attributed to a very simple but highly-relevant consumer experience. Groupon essentially sends its users a daily promotion/coupon from a local business who is willing to pay more than other companies in order to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands