Google and Groupon: Social-buying gains momentum
The Internet has been buzzing this week over speculation that Google is about to buy Groupon, which is a Chicago-based Web site that specializes in "social-buying" and online coupons. The potential Groupon deal has been estimated at $6 billion, which would make it Google's largest acquisition to-date behind Doubleclick (2007, $3.1b) and YouTube (2006, $1.65b).
Groupon's success is often attributed to a very simple but highly-relevant consumer experience. Groupon essentially sends its users a daily promotion/coupon from a local business who is willing to pay more than other companies in order to...