Google and advertising's future

Geoffrey Precourt

This paper discusses the massive influence that Google has had on business in recent years and, particularly, the increasing impact that some predict it will have on advertising agencies.

Google and Advertising's Future

Geoffrey PrecourtWARC Online

"Is Google a friend, enemy or fre-nemy?"

The query, posed to three agency M&A executives, was an acknowledgment of the white elephant at a recent US media investment conference.

It sent me running...

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