Goodyear Tire and Rubber Company: Aquatred campaign

Allison Porter

After many years as the leading tire manufacturer, Goodyear's reputation as "The Gorilla" had faded.

Goodyear Tire and Rubber Company: Aquatred campaign

Allison Porter

Overview

After many years as the leading tire manufacturer, Goodyear's reputation as "The Gorilla" had faded. Stiff competition from foreign companies like Michelin,...

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