Goodyear Tire and Rubber Company: Aquatred campaign
Allison PorterOverview
After many years as the leading tire manufacturer, Goodyear's reputation as "The Gorilla" had faded. Stiff competition from foreign companies like Michelin,...
Goodyear Tire and Rubber Company: Aquatred campaign
After many years as the leading tire manufacturer, Goodyear's reputation as "The Gorilla" had faded.
