Goodyear Tire and Rubber Company: Aquatred campaign

After many years as the leading tire manufacturer, Goodyear's reputation as "The Gorilla" had faded.

Goodyear Tire and Rubber Company: Aquatred campaign

Allison Porter

Overview

After many years as the leading tire manufacturer, Goodyear's reputation as "The Gorilla" had faded. Stiff competition from foreign companies like Michelin,...