Good Doctor Indonesia: Serba Salah Kompres Atau Bawang? Tanya Dokternya Sekarang!

Good Doctor, the healthcare brand, carried out a campaign to acquire new users of its app in Indonesia.

Campaign details

Brand: Good DoctorLead Agency: FTW - Flock Creative NetworkRegion: APAC

Strategy

Objective

Telemedicine app penetration in Indonesia is still low at approximately 47% among internet users (source: Nielsen, 2020).

In 2020, the pandemic has...