Good design = Good Experience = Good Business - Changing the way companies innovate

Innovation is a theme that runs through every experience IDEO designs whether manifest in a product or a service, an environment or digitally.

Good Design = Good Experience = Good Business

Changing the way companies innovate

Alan SouthIDEO, United Kingdom

INTRODUCTION

IDEO is a global consultancy that brings “design thinking” to bear upon a wide range of projects for industry, academia,...