Good Design = Good Experience = Good Business
Changing the way companies innovate
Alan SouthIDEO, United Kingdom
INTRODUCTION
IDEO is a global consultancy that brings “design thinking” to bear upon a wide range of projects for industry, academia,...
Good design = Good Experience = Good Business - Changing the way companies innovate
Innovation is a theme that runs through every experience IDEO designs whether manifest in a product or a service, an environment or digitally.
