Golf VI - Experience real Golf VI

Volkswagen was faced with the problem of launching the latest version of the Golf IV in the middle of a recession which particularly affected the car market.

GOLF VI – EXPERIENCE REAL GOLF VI (BRONZE)

Client: Volkswagen AGBrand: Golf VICampaign: Experience real value for Golf VICategory: Automotive

The car market is in freefall in the worst crisis since the 1930s. The car industry was one of the first industries immediately affected by the crisis. Worldwide, sales suffered a sharp decline. The European car market was reduced by 14.5%. In such tough times, Volkswagen launched its most important product. October 15, 2008 the latest version of the Golf VI was launched. Being the largest volume model for three decades, it had...

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