Golf GTI: The Ad Break Championship – GTI Hijack

Volkswagen, a car manufacturer, designed the Golf Adbreak Championship mobile game in Australia for the launch of its latest model to generate earned media, outperform Toyota, increase top-of-mind awareness and consideration, effectively drive consumer actions, lift perception and increase sales.

Campaign details

Title: The Ad Break Championship - GTI HijackBrand: VolkswagenProduct: Golf GtiIdea: DDBCountry: Australia

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessAUSTRALIANon-specificAdults (26-55)...
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