Volkswagen, a car manufacturer, designed the Golf Adbreak Championship mobile game in Australia for the launch of its latest model to generate earned media, outperform Toyota, increase top-of-mind awareness and consideration, effectively drive consumer actions, lift perception and increase sales.
Campaign details
Title: The Ad Break Championship - GTI HijackBrand: VolkswagenProduct: Golf GtiIdea: DDBCountry: Australia
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|
3 months or less | AUSTRALIA | Non-specific | Adults (26-55)... |