Goldfish: Feeding Imagination

Cracker brand Goldfish created a more emotional relationship with parents in Canada with a platform devoted to feeding kids' imaginations and grew brand equity and sales.

Campaign details

Brand: Goldfish (crackers)Brand owner: Campbell Soup CompanyEntrant company: Zulu Alpha Kilo - CanadaIdea creation: Zulu Alpha Kilo TorontoMarket: North AmericaSector: FoodMedia channels: Television & Connected TV, Gaming & in-game advertising, Mobile & apps, Point-of-purchase, in-store, Virtual & augmented reality, Competitions & contests, Packaging & design, Content marketing, Websites & microsites, Social media, Outdoor, out-of-homeBudget: 1 - 3 million

Campaign video

Creative assets

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