Campaign details
Brand: Goldfish (crackers)Brand owner: Campbell Soup CompanyEntrant company: Zulu Alpha Kilo - CanadaIdea creation: Zulu Alpha Kilo TorontoMarket: North AmericaSector: FoodMedia channels: Television & Connected TV, Gaming & in-game advertising, Mobile & apps, Point-of-purchase, in-store, Virtual & augmented reality, Competitions & contests, Packaging & design, Content marketing, Websites & microsites, Social media, Outdoor, out-of-homeBudget: 1 - 3 million
Executive summary
In 2021, Goldfish crackers sought to unlock a more emotional relationship with consumers in a highly competitive category. More importantly, we also sought...