Campaign details
Brand: Goldfish CrackersAgency: VMLY&RCountry: United States
Why is this work relevant for Creative Strategy?
Goldfish didn't just drive sales with "Finn & Friends." It got kid kids to love us.
That's because despite the obstacles Goldfish crackers faced—plateaued penetration! Portfolio architecture! Undifferentiated RTBs!— we made every decision in the journey just like a kid would.
That's what gave us the courage to ask, hey, why *can't* a cracker be an entertainment property? And the wisdom to realize that playing with your food is pretty awesome.
We're proud to report that after a decade...