Goldfish Crackers: Feeding Imagination
Heather Segal, Meredith Ferguson
Savoury snack brand Goldfish crackers developed the first-ever Imagination Index to better understand kids' imaginations and unlock a more emotional relationship with consumers that would boost sales and grow competitive advantage in the highly competitive US snacking sector.
Campaign details
Brand: Goldfish (crackers) Brand owner: Campbell Soup Company Entrant company: Zulu Alpha KiloIdea creation: Zulu Alpha Kilo TorontoMarket: CanadaSector: Savoury snacks, potato chipsMedia channels:Outdoor, Out-of-home, Virtual & augmented...
