Goldfach punkten' Payback Olympic Campaign

Payback needed to use its Olympic sponsorship to revitalize consumer excitement for its rewards program and make it work harder for merchants.

'Goldfach punkten' PAYBACK Olympic Campaign

argonauten G2 GmbH - a member of Grey | G2 Group


Category: Financial Products and ServicesCountry where program ran: GermanyDate program started/ended: Summer 2008

Product Description: PAYBACK is Germany's largest bonus-point program, offering cardholders points-for-purchases at a range of merchant partners. PAYBACK is also an official German Olympic Partner; this campaign was developed for the Beijing Games.

Advertiser/Client Name: PAYBACK GmbHMedia Channels: OtherWebsite:


Marketplace Challenge:

PAYBACK rewards cardholders with bonus points for purchases at partner merchants, led by anchors ARAL...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands