Goldfach punkten' Payback Olympic Campaign

Payback needed to use its Olympic sponsorship to revitalize consumer excitement for its rewards program and make it work harder for merchants.

'Goldfach punkten' PAYBACK Olympic Campaign

argonauten G2 GmbH - a member of Grey | G2 Group

ENTRY INFORMATION

Category: Financial Products and ServicesCountry where program ran: GermanyDate program started/ended: Summer 2008

Product Description:PAYBACK is Germany's largest bonus-point program, offering cardholders points-for-purchases at a range of merchant partners. PAYBACK is also an official German Olympic Partner; this campaign was developed for the Beijing Games.

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