Golden Grain Company: Rice-A-Roni, The San Francisco Treat campaign

Rice-A-Roni appeared on grocery store shelves in the late 1950s. The idea of flavored rice as a side dish caught on with increasingly busy American families, and the manufacturer, Golden Grain Macaroni Company, which eventually became a subsidiary of Quaker Oats, effectively capitalized on the instant-meal trends of the 1950s and 1960s.

Golden Grain Company: Rice-A-Roni, The San Francisco Treat campaign

Megan Mcnamer

Overview

Rice-A-Roni appeared on grocery store shelves in the late 1950s. The idea of flavored rice as a side dish caught on with increasingly busy American families, and the...