Gold rush: Brand owners beware. It's time to take stock before chasing fool's gold at the London 2012 Olympics

Stuart Cain

This article highlights the need for brand owners to tread carefully as they start planning for London 2012.

Gold rush: Brand owners beware. It's time to take stock before chasing fool's gold at the London 2012 Olympics

Stuart Cain

The Olympics is one of the world's most popular sporting events, but it's also the most regulated. So, brand owners wanting to reach this lucrative audience need to tread carefully as they start planning for the next Summer Games.

As the lights dim on a successful Winter Games, attention is turning away from Vancouver towards London as brand owners around the globe start planning their assault on the estimated one billion people1who will be huddled around television...

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