Gojek: Vaccination Rides

Leo Bovaller, Ivan Guerra, Jade Cheng

Gojek, an on-demand multi-service platform, launched a campaign in Singapore to increase app downloads, usage, market share and spontaneous brand awareness.

Campaign details

Brand: GojekBrand owner: GoToEntrant company: Forsman & Bodenfors - SingaporeIdea creation: Forsman & Bodenfors SingaporeMarket: AsiaSector: Transport & tourismMedia channels: Outdoor, Out-of-home, Mobile & apps, Word of mouth, Influencers, KOLs, Merchandise & free gifts, Programmatic display, Social mediaBudget: Up to 500k

Executive summary

Like most other nations, Singapore rolled out its vaccination efforts in early 2021. But by May, only 27% of the population had gotten a shot. With 81% of Singaporeans relying on public transportation to get to their jabs and fear...

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