Gojek: The Jab Cab

Siddhant Lahiri, Ivan Guerra, Jade Cheng

Ride hailing company Gojek ran a promotion in Singapore during the COVID-19 lockdown to grow app downloads, usage, awareness and market share.

Campaign details

Brand: Gojek Brand owner: Gojek Entrant company: Forsman & BodenforsIdea creation: Forsman & Bodenfors Singapore Market: Singapore Sector: Rail, coach, boat & car rental Media channels:Mobile & apps, Social media, Word of mouth, Influencers,...

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