Going green in India: Embracing the environmental imperative (Landor Perspectives 2009)

This article asks if "green" is just a marketing communications platform or if it's a long-term imperative for brands in India.

Landor Perspectives 2009 – Going green in India: Embracing the environmental imperative

Lulu Raghavan is client director and Gazala Vahanvati is a brand consultant in the Mumbai office of Landor Associates.

Green is slowly and steadily becoming the symbolic color of ecoconsciousness in India. Last Christmas, Greenpeace paraded a green Santa down Marine Drive in Mumbai as part of its environmental campaign. But is “green” just a marketing communications platform or is it a long-term imperative for your brand?

We strongly believe it's the latter. Every brand will have to become green to some extent or risk...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands