Going Deeper, Seeing Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design

This article takes a look at ethnographic research in today’s marketplace and offers 10 ways to explore corporate ethnography in order to achieve deeper understanding and uncover more valuable insights.

Going Deeper, Seeing Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design

Jane Fulton SuriIDEOSuzanne Gibbs HowardIDEO

ETHNOGRAPHY GOES MAINSTREAM

Design inspired by observing real people living their real lives...