GN×Xiaomi, a new era of AIoT scientific pet raising

The pet video brand Guanneng hopes to pass on the concept of scientific pet feeding to more pet owners, cultivate scientific feeding habits, accurately target pet owners, and deliver brand value.

Case details

Brand: GuannengBrand owner: Nestle PurinaMain agency: Xiaomi MarketingMain agency holding group: Xiaomi GroupMarket launch: Mainland ChinaIndustry: Pet FoodMedia channels: OTT smart TV, e-commerce platform, mobile media integration, mobile & application APP, exhibition & conferenceBudget: 6-8 million

Case Summary

GN has established pet nutrition research institutes in 130 countries around the world to provide scientific and healthy diet formulas for pets. The competition in China's pet market is fierce. Guanneng hopes to pass on the concept of scientific pet feeding to more pet...

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