GM learns from gaming and CPG as it reimagines the automotive experience

General Motors, the carmaker, has taken cues from the gaming and consumer packaged goods industries as it prepares for a huge shift in the auto industry.

General Motors (GM), the automaker, is drawing on insights from the worlds of gaming and consumer packaged goods as it seeks to create the next generation of automotive experiences.

One way the parent company of marques including Chevrolet, Buick and Cadillac is tapping into this approach is through a tie-up with Microsoft, the tech giant and owner of the popular Xbox console brand, as well as a suite of other digital software and service platforms.

“We looked at gaming as a really interesting space where it was a conjunction of what's already in the vehicle and what Microsoft is capable...

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