Glow Recipe’s social media formula for deepening connections with consumers

Glow Recipe, the skincare brand, is using social media to educate, engage and entertain, and so build long-term connections with consumers.

Glow Recipe, the skincare brand, is maintaining sustained traction on social media by tapping into strategies including entertainment, education and the power of earned media.

More precisely, the brand – known for its fruit-infused products that promise...

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