Case details
Brand: HONORBrand owner: HONORMain agency: Havas China HAVAS CHINAMain agency holding group: HAVAS GROUP Havas GroupMarket launch: Mainland ChinaIndustry: 3C (Computer Communication and Consumer Electronics)Media channels: transportation network media (airplane, high-speed rail, subway, bus, taxi and other transportation lines), outdoor billboards, cable digital TV, social media, online video advertising, video/micro-movie, e-commerce platform, in-store-purchase pointBudget: 50 million or more
Case Summary
The sudden escalation of U.S. sanctions forced Honor to become independent within a month. It needed to achieve a subversive brand upgrade...