Glory brand subversive upgrade campaign

The sudden escalation of US sanctions forced the mobile phone brand Huawei Honor to become independent within a month. It is urgent to establish a new high-end brand image, enhance the brand’s technological competitiveness, and hope to restore market share as soon as possible and achieve a breakthrough in high-end gear.

Case details

Brand: HONORBrand owner: HONORMain agency: Havas China HAVAS CHINAMain agency holding group: HAVAS GROUP Havas GroupMarket launch: Mainland ChinaIndustry: 3C (Computer Communication and Consumer Electronics)Media channels:transportation network...

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