Glory brand subversive upgrade campaign

The sudden escalation of US sanctions forced the mobile phone brand Huawei Honor to become independent within a month. It is urgent to establish a new high-end brand image, enhance the brand’s technological competitiveness, and hope to restore market share as soon as possible and achieve a breakthrough in high-end gear.

Case details

Brand: HONORBrand owner: HONORMain agency: Havas China HAVAS CHINAMain agency holding group: HAVAS GROUP Havas GroupMarket launch: Mainland ChinaIndustry: 3C (Computer Communication and Consumer Electronics)Media channels: transportation network media (airplane, high-speed rail, subway, bus, taxi and other transportation lines), outdoor billboards, cable digital TV, social media, online video advertising, video/micro-movie, e-commerce platform, in-store-purchase pointBudget: 50 million or more

Case Summary

The sudden escalation of U.S. sanctions forced Honor to become independent within a month. It needed to achieve a subversive brand upgrade...

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