Globe-Traveller: Voyager X

Globe-Traveller, a vehicle and camper van brand, increased sales of its Voyager X camper van model by redesigning the inside with enhanced features and ambient lights to make it a place that consumers would want to spend time in.

Executive summary

Globe-Traveller and design have always been close. But how their relationship grew even closer is an exciting story. The management instantly knew that they would be needing design as a strategic tool to survive in a competitive market,...