Globalization of Market Research Tools
Harriet Dehde and Dirk Frank
The paper describes a research approach which is particularly suited for international research: a standardized pack test methodology which utilises latest multimedia technologies for on-screen testing of new pack designs.
Globalization of Market Research Tools: The Digital Pack Test
Dirk FrankISM Global Dynamics, Germany
andHarriet DehdeBeiersdorf AG, Germany
NUMBER OF 'INTERNATIONAL' METHODS
International market research is the fastest growing sector in our business reflecting...