Global trends and corporate strategies in omnichannel

Looks at global trends and corporate strategies in omnichannel through the lens of 10 specific retailers, all of which have made omnichannel a central pillar of their corporate identities in the wake of the Covid-19 pandemic.
  • Companies need to understand and adapt to consumers’ current and future needs by focusing on what they want and how they want to shop.
  • Click and collect services turned from a convenience into a necessity almost overnight due to COVID 19 and will likely permanently change the way consumers shop.
  • E-commerce is expected to generate more than half of the absolute value growth in the global retail industry by 2025.
  • Companies looking to succeed in the e-commerce space need to tackle the current pain points by addressing logistics, fulfilment, last mile delivery and collection, as well as the personalisation trend....

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